“Your rich DJ friend who’s ‘broke’ dresses the same as if you hustled your way from a council estate to manage to even get into the same room. Fashion for the last 8 years: the rich wanting to look poor.” In her recently launched project PRODUCTS, stylist and creative director Betsy Johnson asks what would happen if fashion became a place where the rich actually looked rich? Situated in a discourse of commodity culture, commercialism, and class, PRODUCTS evades the traditional fashion calendar by only launching a product once a year and thereby proposes a new understanding of “being commercial.”